There’s a saying that “No news is good news” but in business that’s simply not true. On the other end of the spectrum is the adage “Bad publicity is better than no publicity.” But this applies more to reality-show celebs than to your business. Is there a happy medium?
The Power of Online Reputation
This is something that should never be underestimated. Too many poor reviews or negative comments on social media are a problem. When someone searches your business and the first thing to come up is an article about a faulty product or a poor customer experience, it can cost you money.
It’s important to be constantly vigilant about online reputation management. You not only need to know what people are saying about you, you need to take control of what people see when they Google you and your business.
How Online Reputation Management Can Help You
Reputation Defender not only helps you stay aware of what is going on with your brand, but also helps keep your image positive. You can’t stamp out every negative mention of you on social media and the web — and it’s not necessarily a good idea to do that anyway. Negative reviews and comments are often an opportunity to show that you can provide good customer service and solve problems. People are looking to see how you handle negative situations and turn them into something positive.
Online reputation management can help counteract negatives and turn them into positives. There are a number of ways to do this, including transparency, engaging with your audience in a positive way and admitting and fixing mistakes.
These are just a few things to think about when considering online reputation management. One way to stay on top of things is to hire an outside agency to help manage your online reputation. Trying to do it yourself is time-consuming and often difficult. Allow the experts to help you.